Yamaha’s New VXR is Quick, Fast, Affordable

KENNESAW, GA – Yamaha announced its 2011 line of WaveRunner personal watercraft that includes the debut of the VXR and VXS models, the industry’s first low priced, ultra high performance personal watercraft, according to the company. Also making news at the company’s annual dealer meeting is the announcment that Yamaha is now the market share leader in the PWCindustry as of July 31.

The Yamaha VXR and VXS WaveRunners feature Yamaha’s 1812cc 4 cylinder, 4 stroke marine engine, combined with an ultra lightweight hull and deck made from NanoXcel, Yamaha’s exclusive material that is engineered using nanotechnology to be stronger and lighter than comparable hulls and decks.

“We challenged ourselves to create a WaveRunner that could run out in front of the most high performance watercraft on the market, and to do it at a price thousands less than anything else,” said Scott Watkins, Yamaha’s product development manager.  “We achieved it by matching our 1812cc engine, the largest displacement in the industry, with a lightweight compact platform.  By doing this, we didn’t need to rely on a supercharger or intercooler to meet the top end of our performance benchmarks, which helped keep the price low.  And the performance continues to run laps around the competition.”

Joining the VXR and VXS in Yamaha’s lineup for 2011 are Yamaha’s signature VX Series WaveRunners. The VX Series topped the sales chart in 2010 for the sixth consecutive year in a row. Yamaha’s FX Series, including the FX HO, FX Cruiser HO, FX SHO and FX Cruiser SHO, return for 2011. These models again topped the sales charts in the luxury performance category.

And Yamaha’s race inspired FZ Series, including the FZR and FZS, returns with all new colors and graphics.  The FZR continues to dominate the APBA® National Racing circuit, currently leading both the stock and open runaboutclasses, and is the watercraft more racers are gravitating to than anything else on the race scene today.

The new 2011 WaveRunner models are available online at www.yamaha-motor.com.